Verini is fictitious jewelry brand created for a final paper of the course Visual Communication, from IF-Sul (Federal Institute of Education Science and Technology).
During 6 months, it developed a complete visual identity, mixing between a strong editorial and a responsive e-commerce.
Verini’s naming was created from brainstorming sessions, in which two famous goldsmiths from the renaissance period - Andrea del Verrocchio and Benvenuto Celini - were combined. The Jewelry's main goal is to “transform dreams into jewels”, always aiming to the top, where the sky's the limit. The pillar for the visual identity solution was the renaissance period, encompassing such the math side - golden ratio proportion, for example - as the divine aesthetic on paintings and anthropocentrism concept.